London’s newest design hotel opens and boy is it affordable!

It has been just under a month since London’s brand new design hotel, Aloft London Excel, hosted guests for its official launch party. Following the launch of W London earlier this year, Starwood Hotels & Resorts welcomed a crowd of over 300 guests who were able to enjoy signature cocktails created specifically for the opening event by Aloft mixologists. The night continued with an unexpected stunt by London’s premier free-running club, 3RUN, outside of the hotel, before the evening got even more special with an amazing performance by “Turning Up the Spotlight” music contest winners Fastlane Candies. Afterwards, a live graphic design battle was staged between some of London’s coolest graphic designers.

Located in the heart of London’s Docklands, Aloft London Excel is the first Aloft hotel to open in the UK and the second Aloft hotel to open in Europe. Created to shake up the staid mid-market hotel sector by delivering urban-influenced design at an affordable price.

Aloft London Excel features 252 loft-like guest rooms, a buzzing w xyz bar, a grab-and-go food offering and industrial design elements throughout. Prices start at £120 plus VAT per room per night.

The hotel launched with a digital art battle by street artists from Cut & Paste and Secret Wars. Artists went head to head to create a piece of art inspired by a theme of ‘Innovation in East London.’ The winner, Sam Bevington, had his piece of artwork projected onto the side of the hotel building. This was the first time Cut & Paste has ever collaborated with Secret Wars in an event curated by creative art network, Monorex.

Renowned East London promoters Urban Nerds provided the music, with Urban Knights, Rattus Rattus & Klose One and Sophie Lloyd taking to the decks. Parkour performers 3RUN took over the space with a unique visual performance whilst guests sipped on exclusive cocktails at the w xyz bar, created by cutting-edge mixologist Ruth Ball of Alchemist Dreams.

Michael Wale, Senior Vice President, Starwood Hotels & Resorts said, “We are delighted to be launching the Aloft London Excel tonight with a showcase of the UK’s very best emerging talent. Aloft London brings urban-inspired, affordable accommodation to London’s hotel scene and provides an exciting new option for today’s culture conscious independent travellers.”